Royal Enfield announces price cut from September 22; New GST rates make iconic 350cc range more affordable

Royal Enfield on Tuesday announced that it will pass on the full benefit of the recent Goods and Services Tax (GST) rate reduction to customers across its motorcycles, service, apparel and accessories.

The revised pricing will come into effect from 22 September 2025, following the reforms introduced by the GST Council earlier this month.

350cc range to get cheaper

The company said its 350cc range will see a direct price cut, making it more accessible to buyers. For motorcycles above 350cc, prices will change in line with the new GST rates.

B Govindarajan, Managing Director of Eicher Motors Ltd. and Chief Executive Officer of Royal Enfield, said, “The Government of India’s latest GST reform will not only make motorcycles under 350cc more accessible but will also excite the first-time buyers. Royal Enfield is delighted to announce that we are passing the full GST benefit of the price revision directly to our consumers.”

He added that the move is expected to further fuel growth in the two-wheeler industry.

The 350cc category has long been the backbone of Royal Enfield’s portfolio, and the company expects the revised pricing to attract a larger community of riders.